Invest In America Rolls Out New 'Private Offer' Incentives
In a move to bolster even stronger CU support for Invest in America, CUCorp is rolling out additional incentives for the car-buying discount program.
The new "Private Offer" provides an additional $750 off GM vehicles when a member gets CU financing. Invest in America's standard GM Supplier Pricing discount of 5% to 10% off MSRP still applies.
This additional discount, CUCorp CEO David Adams told Credit Union Journal, is to be used by credit unions for targeted marketing. "Maybe the credit union has a certain number of members who have car loans that are maturing.
They can now offer them an additional $750 discount just for being a credit union member, and the credit union is guaranteed to get the loan if the member buys the car."
CUs may make the offer only to specific employee groups. From March 1 to April 30, the offer will be extended to healthcare professionals; May through June will be for education professionals; July through August will be for public service professionals; September through October will be for labor and trade professionals; and, November through December will be for military professionals.
To participate, CUs must register for an offering 45 days in advance of its start date either by going to www.lovemycreditunion.org or by contacting Invest in America staff at CUCorp. Participating credit unions will be sent a marketing mailer to send to eligible members that includes a code so the member can come specifically to that credit union for financing to receive the discount.
CUCorp is a subsidiary of the Michigan CU League.
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